Chappelli Cycles has opened a temporary pop-up store in Teneriffe, offering great bikes, and a coffee to match! Co-founder Tom Davies explains why you should stop by to see.
Why is Brisbane well suited for Chappelli’s offer?
Chappelli is very excited to be opening up a pop-up store in Brisbane after the success of our shops in Melbourne and Sydney. Brisbane has a lot of cyclists and a good climate for cycling so we always wanted to test the market with a pop-up shop here. And especially as there isn’t really anyone else offering our kind of bicycles here.
Aside from that we have had a lot of customers from Brisbane and haven’t been able to service them properly until now. Now they will be able to get the same levels of service and bicycle maintenance that our customers in other cities have been getting.
In your first month since opening, what are your first impressions?
Brisbane is a great bicycling city, the climate is great for riding and there is lots of bicycle infrastructure. It has fantastic bike paths around the inner city including the new RiverWalk and a lot of paths through Southbank and along the river to explore.
Brisbane is deceptively hilly and, as we’ve discovered, getting around on a single-speed bicycle will keep you very fit! There are a lot of people riding fixies, but most of our customers have been interested in our three-speed and NuVinci bicycles as they’d prefer to have some gears to manage Brisbane’s hills.
What can visitors find at the shop?
Brisbane represents something a little different for us as we are opening up in a coffee roaster and cafe called Blue Sky Cafe. Plans are coming together slowly but we want to create a relaxed retail environment that is really friendly for cyclists to come in and have a coffee and see and test-ride our bicycles.
We are currently assembling a selection of great bicycle designs from the last 100 years that we will be putting on display in the shop to showcase the best bicycles from around the world.
Does the shop have the same Chappelli look-and-feel as the Sydney and Melbourne spaces?
We are still finishing the fit out. As usual we’ve tried to keep it to a minimum and let the bicycles speak for themselves. The space itself is a fantastic industrial building from the 30s.
Originally it was a marble factory and for the past 5 years has been a coffee roaster and cafe. It has lovely high ceilings and a hardwood floor. We are currently renovating it to update it and will be doing an official re-launch in November.
What are you looking forward to about the Brisbane project?
For Chappelli, the Brisbane shop is an experiment in retailing. We want to see if we can create an alternative kind of bicycle shop that isn’t crammed full of bicycles.
Instead we wanted to foster a welcoming ambience where people who love bicycles can come by and see the bicycles on display as part of the gallery and if they are interested, view our range of bicycles. They can also grab their favourite coffee, roasted on site by one of Australia’s best barristas.